Restaurant marketing, branding and social media management
AETR manages restaurant social media and branding month by month (posts, reels, creatives, brand direction and page management) from ₹25,000 + GST a month, with scope agreed at a kickoff call. Separately, our 5–7 business day Marketing Audit checks what your Zomato and Swiggy ads and discounts really return, measured in order economics rather than impressions.
What we can take on for you
Social Media & Branding
Every month we create posts, reels and creatives, give brand and creative direction and manage your social pages, with the content built around your menu, your offers and your outlet.
From ₹25,000 + GST / month See the serviceMarketing Audit
We rank each campaign by return on ad spend, weigh what it costs to win a customer against what that customer is worth over time, and check how much of your demand only appears when there is a discount. You get a campaign ranking and a plan for moving budget.
5–7 business days See the serviceFood & ambiance photoshoot
Photos for your menu, delivery listings and social feed, all shot in a single 8-hour session at your outlet.
₹15,000 + GST See the serviceMarketplace Audit
Whether each outlet's listing on Zomato and Swiggy is turning views into orders, and where your ad budget and discounts are actually going.
5–7 business days See the serviceInfluencer marketing
We find influencers who suit your brand and the audience you want to reach, and use them to get people talking about your restaurant.
Learn moreOrganic marketing
Building a loyal customer base without paid ads, through genuine connection with your audience that turns regulars into advocates for the brand.
Learn moreBrand establishment
We define your restaurant's identity, values and positioning, so the brand is clear to the market you are trying to reach.
Learn morePay-per-click (PPC) advertising
Paid campaigns on Facebook, Google and Bing, set up and optimised to bring targeted traffic and conversions to your restaurant.
Learn moreGraphic design
Logos, menus, flyers and other design work that reflects the character of your restaurant.
Learn morePublic relations
Media relations, press releases and planned communication to build your restaurant's visibility and credibility.
Learn moreThe Marketing Audit currently covers Zomato and Swiggy ads; other paid channels can be included only if you can give us access to their data. One-off shoots, campaign pushes and videos sit outside the monthly social package and are quoted on their own.
Frequently Asked Questions
What's included in your monthly social media package?
Each month covers content creation (posts, reels and creatives), brand and creative direction, and management of your social media pages. The content is planned around your outlet, your menu and whatever offers you are running. Which platforms we cover, how often we post and the content calendar are all agreed with you at a kickoff call before work starts.
How much does social media management cost for a restaurant?
Pricing begins at ₹25,000 + GST a month for social media and branding. What you finally pay depends on how many outlets you run and how much content you need each month, and we confirm both scope and price with you on a call before anything begins. The monthly fee covers your regular content and page management, not one-off projects.
What if I need a shoot, a campaign push or a video outside the monthly plan?
We price those as separate pieces of work, outside the monthly fee. If what you need is photography, the food and ambiance photoshoot costs a fixed ₹15,000 + GST, which covers an 8-hour session at your outlet. Video and reels are not included in that photo package, so any video work is priced on its own.
Which channels can the Marketing Audit look at?
Right now it reviews advertising on Zomato and Swiggy. Other paid channels can be added if you are able to give us access to their data. The audit takes 5–7 business days and its price is scoped by how many channels are involved. It ends with a ranking of your campaigns and recommendations on where to move budget.
Are Zomato and Swiggy ads worth the money for my restaurant?
It depends on what each order from an ad actually leaves you with after commission and any discount you co-fund, and impressions or clicks won't tell you that. Advertising usually boosts a listing that is already good at turning views into orders, and does less for a weak one. A Marketing Audit can tell you which of those describes your outlet.
How is social media marketing different from Zomato and Swiggy management?
Social media and branding build your presence away from the delivery apps. Zomato and Swiggy management deals with how each outlet performs inside the apps: how visible it is, how many viewers order, and how ad spend, discounts and payouts are handled. AETR does both, including hands-on account management on Zomato, Swiggy and Magicpin.
Do you also handle influencer marketing, PPC and PR?
Yes. Alongside social media, AETR's premium services include influencer marketing, organic marketing, brand establishment, pay-per-click advertising on Facebook, Google and Bing, graphic design such as logos, menus and flyers, and public relations covering media relations and press releases. Each is shaped around your goals, so tell us what you need and we will discuss scope with you.
Related guides, services and insights
Zomato and Swiggy account management for restaurants and cloud kitchens
AETR is a Gurugram restaurant consultancy that runs Zomato and Swiggy accounts for restaurants, cafés and cloud kitchens in India.
Read the guide Menu & food photographyRestaurant menu engineering and food photography
Menu engineering means deciding which dishes to promote, reprice, simplify or remove, based on how often each sells and what it earns after ingredient cost.
Read the guide Running the BusinessRestaurant marketing strategies that bring diners through the door
Restaurants that market well tend to put their money into a handful of channels that convert, behind a brand that feels the same wherever a guest meets it.
3 min read Running the BusinessRestaurant social media marketing: what each platform is good for, and how often to post
According to a Sprout Social guide, no fewer than 74% of diners now turn to social media when picking a restaurant, with Instagram, TikTok, Facebook, YouTube, X and Snapchat each calling for different content.
4 min read Running the BusinessHow to attract new customers to your restaurant: 15 ideas sorted by what they cost
Fishbowl lists 15 ways to win first-time guests, and once they are sorted by what each one needs, a good share turn out to ask for consistency and effort rather than ad money.
4 min readWant a monthly marketing plan for your outlet?
Share how many outlets you run and what you want marketing to do for you. We'll agree scope and price with you on a short call.
Let's Transform Your Restaurant's Success Together
Prefer to talk? Call +91 971 880 1660 or message us on WhatsApp.